Result
We created a set of brand graphics to work with their existing core logo mark, as well as the Council’s identity, whilst at the same time giving the programme a distinct look-and-feel to help promotion action on sustainability.
The local nature of the programme is an important element in encouraging positive peer pressure. To help people identify with it, the illustrated Islington ‘street’ has buildings drawn from the local area, including the Emirates Stadium, Business Design Centre and Archway Tower. We have extended the graphics we’ve created for them across a number of different print and campaign materials, including their Annual Reports and marketing leaflets.
Impact
ISEP’s inaugural awards event, held just before the COVID-19 hit, attracted almost 100 company entrants across two boroughs, Camden and Islington, celebrating the contribution that leading companies have made since 2010 in energy efficiency and carbon tracking.
Islington has also used the new materials as part of a successful member recruitment campaign over the past year. The new identity is also being used to strengthen the profile of the campaign to the general public, and helping to professionalise their work across increasing the scope of carbon monitoring reporting.
We worked with It's Like This on both the redesign of our branding as well as the publications promoting our Sustainability Awards; on both occasions we ended up with stylish materials that powerfully reflected our ambitions - we often get lots of positive comments about them! Working with It's Like This made us feel immediately understood and valued.'