British Safety Council

A new way of talking about Health & Safety

A staggering £40 million is lost to British industry every day due to ill health or injury at work. The British Safety Council (BSC) performs many vital roles helping to reverse this trend, with a diverse membership base with whom they campaign for change to law and better working practices across the industry. They were looking for new ways to communicate much of the important policy that makes a difference.

Services: Copywriting, Illustration, Animation & Production

Result

To help communicate the facts around the importance of health and safety, we proposed a series of animations. This was the first time that the organisation had worked in motion, and had just re-branded, with a distinctive set of icons in a palette derived from old health and safety signage.

The animations gave the organisation the ability to talk about serious (and sometimes dry) issues with dynamism and energy. We produced three, on training, audits and education, help communicate their offer to businesses of all sizes. As well as scripting and producing the animations, we developed their suite of characters for a range of new situations.

The series also created a space for BSC to harness their playful look-and-feel successfully, and worked as an important piece of internal communications, helping to remind colleagues of their important shared mission.

(Production: Joel Somerfield at ORDER)
BSC_iPad 1
BSC iPad 2
BSC iPad 3
British Safety Council_iPad 3

“All the animations have been very well received. They're a really useful tool for us, and unlike we've ever had before. It's Like This were incredibly easy to work with, delivering high quality work within our strict timeframes.”

Richard Evens Commercial Director