Result
To get both the hard-hitting facts and wider context across, we produced colourful, engaging print that profiled real stories of those affected by violence and poverty. It built on the charity’s brand identity by using bold photography, infographics and clear type hierarchy.
Complementing their digital and PR campaign, the publication created an easily-digestible and rich resource for their many audiences from policy makers to those outside the development industry.
Impact
Partly as a result of ActionAid’s campaigning around Fearless, the UK Government announced £6 million of funding for grassroots organisations working to end domestic abuse, FGM and child marriage. Staff praised the contribution that the campaign print materials had made towards cutting through to the crucial issues and engaging both policy makers and the general public.
