Result
We developed their brand, creating a colourful and dynamic identity to help them communicate in a more direct and fun way to their audiences. The identity included a new logomark, print templates, website and social media assets.
We identified, through workshops with both staff and service users, that a distinct part of Renaisi’s brand was the insight created by combining both consultancy and service delivery. This in turns creates unique insight which drives the organisation. The logo mark is comprised of ‘layers’ to represent both complementary areas, as well as geographic area.
Adapting the new colour palette and graphic elements across their website, they also needed the different areas of their work to be much clearer. We worked with them and a development team to identify what would be the most compelling areas of content for whom, and designed a site that would facilitate strong user journeys. We also established a photographic style that was direct, local, impact-focussed and with whom readers could identify.
Impact
By working with all the people and organisations that can turn a place into a thriving community, Renaisi has a unique insight and ability to spark change. As this is now more clearly reflected in the brand, it is already encouraging staff to think about this in new ways, as well as helping them to celebrate what they do and the impact they have.
“I'm really pleased with the new website and brand that It's Like This has developed. Our new brand has started to catalyse wider change and new ideas within Renaisi, as well as positive external conversations. I believe our refreshed brand makes our ambitions for social change clearer to our team and those we work with, which is really moving the organisation on. This is just the start of what we want to achieve.”