Result
We created a campaign brand and marketing strategy to help pilot a scheme in two local authorities in the North West of England, with the aim of getting more single parent families engaged in leisure and sport activity.
Working with both the charity’s campaign team and the leisure trust’s marketing teams, we drew on existing research to test a variety of different messages and visual approaches in a series of workshops. From this face-to-face work with service users, we created a name, campaign brand and series of marketing materials to trail across both sites. The core brand name is affirmative and positive, helping single parent families take part in their wellbeing.
Engaging new customers with printed promotional materials and social media assets, the campaign created empowering, identifiable messages and imagery, breaking down barriers to participation and celebrating the collective time together for single parent families.
