Working in a challenging sector, YCC (Formerly Spark!) needed to overhaul their brand to expand operations, to drive engagement and profile beyond existing companies, and collectively work with all partners to address a growing and urgent youth skills crisis. They needed a name and identity that was as ambitious as their aim.
Allied Neuro Therapy
Allied Neuro Therapy work in the way they think all healthcare should be delivered – basing clinical decisions on holistic and long-term recovery. Formed of three close clinical partners, they were hoping to create a visual brand which would communicate this sustainable mission at the heart of their service, as well as be less clinical than some.
Gingerbread
Gingerbread are the national charity providing advice, support and community to single parents. Their aim is to create a society in which single parent families are treated equally and fairly, helping to equip single parents with skills and employment, as well as campaigning to make services more accessible to all families – whatever their shape or size. With the support of Sport England, they wanted to address the financial and social barriers to exercise that many single parent families face by helping many more access leisure facilities.
British Safety Council
A staggering £40 million is lost to British industry every day due to ill health or injury at work. The British Safety Council (BSC) performs many vital roles helping to reverse this trend, with a diverse membership base with whom they campaign for change to law and better working practices across the industry. They were looking for new ways to communicate much of the important policy that makes a difference.