Working in a challenging sector, YCC (Formerly Spark!) needed to overhaul their brand to expand operations, to drive engagement and profile beyond existing companies, and collectively work with all partners to address a growing and urgent youth skills crisis. They needed a name and identity that was as ambitious as their aim.
London’s Air Ambulance
Unknown to many, London’s Air Ambulance is a charity and relies solely on donations, with a mission is to save more lives in London through rapid response and cutting-edge care. Their recent Up Against Time Appeal fundraised for two new helicopters, both of which started operating in 2025.
Allied Neuro Therapy
Allied Neuro Therapy work in the way they think all healthcare should be delivered – basing clinical decisions on holistic and long-term recovery. Formed of three close clinical partners, they were hoping to create a visual brand which would communicate this sustainable mission at the heart of their service, as well as be less clinical than some.
Greater London Authority
The Sharing Cities Programme is an EU-funded initiative which tests, shares and implements technologies which improve the sustainability of cities – across urban mobility, energy efficiency, citizen engagement and data. London is one of the 6 pilot cities, and the Greater London Authority needed to create a series of guides to help others across Europe learn about implementing these technologies capable of achieving big social change.
Talk Changes
Talk Changes is an initiative run by the NHS in the City of London and Hackney, providing information on mental health talking therapies. It was set up with an urgent mission to get more local residents to self-refer, with a backdrop of worsening statistics on mental health in inner cities.
Hackney CVS
Hackney CVS represent and manage the voluntary activities in the London Borough of Hackney, they at at the forefront of tackling inequality in the borough. With this vital mission, they needed a new brand and website that would help them attract funding and sponsorship, build partnerships, and to assist the diverse community navigate their range of services.