Working in a challenging sector, YCC (Formerly Spark!) needed to overhaul their brand to expand operations, to drive engagement and profile beyond existing companies, and collectively work with all partners to address a growing and urgent youth skills crisis. They needed a name and identity that was as ambitious as their aim.
Allied Neuro Therapy
Allied Neuro Therapy work in the way they think all healthcare should be delivered – basing clinical decisions on holistic and long-term recovery. Formed of three close clinical partners, they were hoping to create a visual brand which would communicate this sustainable mission at the heart of their service, as well as be less clinical than some.
Gingerbread
Gingerbread are the national charity providing advice, support and community to single parents. Their aim is to create a society in which single parent families are treated equally and fairly, helping to equip single parents with skills and employment, as well as campaigning to make services more accessible to all families – whatever their shape or size. With the support of Sport England, they wanted to address the financial and social barriers to exercise that many single parent families face by helping many more access leisure facilities.
Renaisi
Renaisi is a social enterprise offers place-based services for local citizens, including education and employment. They also help organisations evaluate and assess their work to increase their impact, which includes finding solutions to tough societal issues that can work everywhere. They have evolved significantly as an organisation over the past few years, and they needed to communicate their diverse, but complimentary, services in a way that would make them stand out.
Talk Changes
Talk Changes is an initiative run by the NHS in the City of London and Hackney, providing information on mental health talking therapies. It was set up with an urgent mission to get more local residents to self-refer, with a backdrop of worsening statistics on mental health in inner cities.
Islington
Islington Sustainable Energy Partnership, part of the local authority, helps businesses to measure and make progress on sustainability. They needed to create a look-and-feel for the organisation and to help member visualise complex information on climate change.
Hackney CVS
Hackney CVS represent and manage the voluntary activities in the London Borough of Hackney, they at at the forefront of tackling inequality in the borough. With this vital mission, they needed a new brand and website that would help them attract funding and sponsorship, build partnerships, and to assist the diverse community navigate their range of services.
Adfam
Adfam is a small charity with significant clout and a crucial mission – supporting young people dealing with an addiction of a family member. They wanted to use their 30th anniversary to help celebrate their achievements to date, as well as using it as a timely opportunity to re-engage with prospective partners and funders.
Crisis
Crisis is the national charity for single homeless people working to eliminate homelessness. To diversify their fundraising portfolio and showcase their work on craft and product skills and training for service users, they proposed a network of boutique charity shops. They also wanted to use this business development opportunity to re-boot their much admired cafes.